Authors: Paola Mastrantonio Ramos, Cristina Cáliz Rivera, María J. Mármol Pérez, Manel Rajadell Carreras, Óscar Coduras Martínez, Xavier Tapias Nadales, Josep Pacreu Torrella
Binding: Perfect-bound Paperback
Pages: 280 pages
Dimensions (cm): 18.9 wide x 24.6 tall
This book is intended as a support tool where you can find all essential materials to develop a business plan.
The book is structured in three blocks of content. The first is focused to develop the business idea; from the business proposal of the initial idea to the business model design and strategic analysis, considering the different environments to take into account and proposing a strategic plan for the company.
The second block is made up of different operational and strategic plans of the company, finding information on the development of business plans: Marketing, Operations, Economic and Financial, Human Resources, Legal and Tax, Contingency and Business Continuity.
The third block is composed of extra material, annexes and bibliography plus a glossary of terms related to business.