Cómo hacer un plan de empresa EUNCET

Authors

Paola Mastrantonio Ramos
EUNCET Business School
http://orcid.org/0000-0002-1769-3953
Cristina Cáliz Rivera
EUNCET Business School
http://orcid.org/0000-0002-9018-2930
María Jesús Mármol Pérez
EUNCET Business School
Manuel Rajadell
Universitat Politècnica de Catalunya
http://orcid.org/0000-0001-9129-7951
Óscar Coduras Martínez
EUNCET Business School
http://orcid.org/0000-0002-9315-0790
Xavier Tapias Nadales
EUNCET Business School
Josep Pacreu Torrella
EUNCET Business School

This book is intended as a support tool where you can find all essential materials to develop a business plan.

The book is structured in three blocks of content. The first is focused to develop the business idea; from the business proposal of the initial idea to the business model design and strategic analysis, considering the different environments to take into account and proposing a strategic plan for the company.

The second block is made up of different operational and strategic plans of the company, finding information on the development of business plans: Marketing, Operations, Economic and Financial, Human Resources, Legal and Tax, Contingency and Business Continuity.

The third block is composed of extra material, annexes and bibliography plus a glossary of terms related to business.

Cover for Cómo hacer un plan de empresa EUNCET